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Advertising & Performance

Measurable, conversion-focused ad management on Google, Meta and TikTok.

Advertising & Performance
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Advertising isn't about spending budget; it's about turning every lira into a measurable result. At Saybes we run performance-focused ad management on Google, Meta (Instagram & Facebook) and TikTok, defining the goal not as "impressions" but as sales, leads and bookings.

Every account starts with measurement: we don't launch a single campaign until Google Analytics 4, Google Tag Manager, Meta Pixel and the Conversions API are set up correctly. What we can't measure, we can't optimise.

We structure campaigns by audience, search intent and funnel stage: search and shopping campaigns capture existing demand, social campaigns build new audiences, and remarketing brings back cart abandoners.

We also produce the creatives: product and brand videos, AI-assisted ad films, static visuals and copy. Through regular A/B tests we find — with data — which message, visual and audience actually performs.

You receive a transparent monthly report: spend, clicks, conversions, cost per acquisition and ROAS. Because the same team that runs ads for brands like Mat Gross also built the site and e-commerce platform, the measurement chain never breaks.

What's included

Account & measurement setup (GA4, GTM, Pixel, CAPI)

Audience & competitor analysis

Google Ads (Search, Shopping, Display, YouTube)

Meta Ads (Instagram & Facebook)

TikTok Ads

Remarketing setups

Ad creatives: visuals, video & copy

AI-assisted ad films

A/B testing & continuous optimisation

Conversion tracking & funnel analysis

Landing page optimisation

Transparent monthly performance report

Technologies we use
Google Ads Meta Ads Manager TikTok Ads Manager Google Analytics 4 Google Tag Manager Meta Pixel & Conversions API Google Merchant Center YouTube Ads Yapay zekâ video üretimi Figma & Adobe (kreatif)
How we work

Process

01 — Discovery

We listen and understand

We map a clear roadmap by understanding your goals, competitors and users.

02 — Strategy

We build the plan

Scope, architecture and content strategy — with measurable goals.

03 — Design

We design the experience

Brand-specific, conversion-focused interfaces.

04 — Development

Built with clean code

Fast, secure and scalable — to global standards.

05 — Launch

We launch and grow

Testing, launch and continuous improvement with SEO & performance afterwards.

FAQ

Common questions

What should the minimum ad budget be?

It depends on the industry and goal; to gather meaningful data and optimise, we usually recommend a monthly floor. We give a clear recommendation for your goal in the discovery call.

Do you produce the ad visuals and videos?

Yes. We produce all creatives — static visuals, product/brand videos and AI-assisted ad films — and can also use your existing material.

How will I track results?

You get a transparent monthly report with spend, conversions, cost per acquisition and ROAS; live dashboard access is available if you prefer.

Will the ad accounts belong to us?

Yes. All ad accounts are opened in your name and belong to you; we work with manager access. If you leave, the data and history stay with you.

Do you only run ads, or do you work on the site too?

Landing pages and site speed are critical for ads to convert. We design landing pages and optimise the site where needed so budget isn't wasted.

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